You might get frustrated while designing your content about what SEO strategy will work and what not. Given below are some things which always creates a hype in your mind about SEO, like
What is SEO?
Why do we need SEO?
Why do we need search traffic?
How do search engines Work?
How do search engines make money?
On-page and off-page SEO.
Wait, but there are many other factors and points which you need to consider before designing your SEO strategy.
This is the reason why 91% websites don’t get traffic because you don’t have well-planned SEO strategy and you always work in hustle which sometimes don’t pay accordingly.
You don’t want to mess up everything in the beginning like first you pay money, energy, and time and then when your eyes opens you need to clean everything.
In this article I will tell you 5 things which you need to importantly consider before you plan your SEO strategy for better organic traffic and maximise your conversions and reach.
What you need for SEO and better traffic?
Think of long term success.
Keep adding values to your content.
Write more like you speak in order to win consumer’s trust.
Do smart keyword research.
Build your network in order to get backlinks.
Why it’s compulsory have SEO strategy ?
Optimizing a site is a complex, and often challenging, process.
It takes time, planning, and a lot of patience to achieve the results you want with search engine optimization.
But if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it.
It can help you boost your credibility, earn more traffic, and improve your online visibility.
Plus, you’ll achieve all of those results with spending a cent on ad space.
Beyond that, SEO is a great way improve the overall experience your target audience has with your brand. When you create content that’s in line with their needs, then make it easily accessible on a user-friendly site, you position your company as a helpful resource.
Finally, as you work on your site’s optimization, it’s easy to monitor and measure your result — meaning you’ll never have to worry on whether you’re allocating your digital marketing budget effectively.
So if you’ve been wondering why your site needs search engine optimization, the answer is clear: it’s one of the best ways to reach your marketing goals.
What motivated you to start using SEO for your website?
Before going ahead let’s talk about SEO.
What is SEO ?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Traffic from the search engine is in-bound and hence the quality and intent is high. Organic search listings get 100X more traffic to your website without any cost in future.
How does SEO work ?
Search engines use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
“Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.”
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
Now let’s talk about the things to do before we go into SEO before we’re trying to search engine optimizing any of our content on our website, on out youtube channel or wherever we’re having out content.
So, lets dive into it.
1. What’s Your Goal With SEO ?
Before doing any SEO, we need to know our goal with SEO, if we don’t know this then all our SEO strategies will be in vain.
We need to know whether we want to:
- Get more traffic to your blog posts.
- Acquire more traffic to the Youtube channel.
- Get more traffic to your product pages.
- Get more leads for your business.
Let’s consider you have a course on Advance Digital marketing to sell, then your goal is to sell more copies of your courses. So, by knowing that you would like to sell more courses of yours, then the next strategy must be:
2. Who’s your audience ?
Now this is heavily depends on what you’re doing.
If you are having a business, if you’re having a type of niche on, maybe a blog content or your Youtube channel or whatever content that you are creating, having an idea about who is your audience is very important and will help you in strategising your further SEO.
For above example, your audience for your course must be:
- Small Business owners
- Social media Experts
Knowing this will help you to understand what type of language to speak in your texts to get found by search engines. So, knowing your audience is very important. If you don’t know who your audience is you may consider to figure that out.
Want to know more about market and audience research, read this.
3. What Type of Content will you use ? The important SEO strategy.
Now, your next step is what type of your content you want to make search engine optimized…?
Is it a blog post?
Is it your podcast?
or your youtube video? or any other type of content…
You have to figure that out, because then only you can decide what medium is suitable for you to make that content optimize on.
It willn’t be your wise decision if you optimize your blog post on youtube and your youtube video on any other platform rather than youtube. So, make a wiser decision about what type of content you want to be search engine optimized.
4. What Medium will you use ? Important and my favourite strategy.
So, you can either use google or any other medium….ryt??
So, if you would like to rank on google you’re having a website maybe or you’re having a blog post on that website, of course you would like to rank on google. Then you know that your medium is google or else if you’re having a YouTube channel then YouTube is the medium that you would like to use.
Now, as I said google is great for website for example, If you have a website and you have blog post on this website then you will definitely go with the medium of google.
But, if you would like to rank a video so your medium will be YouTube.
So, every search engine works a little bit different but it’s in the end the same to rank the good content.
So, there’s different type of criteria to google then it is for youtube. But the main goal for these big search engines is to rank the best content and to show the best content in the searches for whom ever is searching for anything on either google, yahoo, bing, youtube, etc.
From the example we have taken.
So. right now knowing that our goal is to sell our digital marketing course then we know that we have started with the fundamentals before doing any SEO for our content.
Having goal and medium decided we can target this on our youtube video adding link to video’s description, or we can target through our blog post. It’s with life also like without having a goal you can’t do anything same is with SEO too.
So, always have a proper SEO strategy in mind when doing any optimization to anything on your website. Simply speaking before doing any SEO to your content have a well planned SEO strategy in mind and when you know all of this it’s time to find your keywords.
So, yes you don’t need to panic about what to do and how to do, move step by step plan your SEO strategy wisely staring from what’s your goal with SEO, who is your audience, what content you want to optimize and finally your medium and after this boom! you can start your keyword research.
Hope! You have learnt a new thing for SEO i.e., what to do before doing SEO, SEO strategy for your content and website. If you want to know more about SEO you can hit me in the comment section.