Hola Amigos!! what success in digital marketing is to you??
Do you struggle to drive web traffic?
It’s the most painful experience, every blogger faced at the beginning of his carrier as a blogger. You have learned skills and the lack of guidance is break up for you? And it’s human nature, it happens so shall we go up?
if “Yes” then this article is for you, will clear your mindset and give you the best way for yourself and this hopefully fire your boss and get freedom from the rat race (be can be your own boss).
Self-expression is the dominant necessity of human nature. — William winter
Why can’t we adopt the same psychology to business dealings? When we have a brilliant idea, instead of making others think it is ours, why not let them cook and steal the idea of themselves. They will then regard it as their own; they will like it and maybe eat a couple of helpings of it.
Giveaway at the end of this article you will get to know very crucial points about digital marketing and all the key fundamentals.
1. The Fundamentals of Digital Marketing: Fishing
You might be wondering about the title, Why I have titled fishing. Let’s dive into the story:
There was a boy, he often went fishing during the summer. Personally, he was very fond of strawberries and cream but he has found that for some strange reason, fish prefer worms. So when he went fishing, he didn’t think about what he wanted. He thought about what they wanted. He didn’t bait the hook with strawberries and cream. Rather, he dangled a warm in front of the fish and said: wouldn’t you like to have that?
Why not use the same common sense when fishing for people? If we can show people how our services or merchandise will help them solve their problems, we won’t need to sell them, they will buy. And people like to feel that they are buying- not being sold.
Marketing is based on science. Not on creativity. Science of understanding the customer and their needs, so marketing starts before creating the product with keeping the marketing automation, right message, right person, and the right time in our mind.
Marketing is not limited only to selling, it is also about keeping an existing customer happy for the future also, i.e., No.1 goal is to build trust and then mass trust.
According to me, the world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage. He has little competition.
People who can put themselves in a place of other people who can understand the workings of their mind need never worry about what the future has in store for them. — Owen D. Young
2. Traditional vs Digital Marketing
Between the tried and true strategies of traditional marketing and the new and innovative strategies of digital marketing, there are many ways for businesses to capture the attention of their audience. But which strategy works best? Which one should a business focus on?.
When discussing traditional marketing vs digital marketing, there is a lot to consider. In this article, we will discuss the purpose of each and their benefits and setbacks, to help you decide which is best for your business.
● Traditional marketing encompasses the marketing methods that can be used without the internet. If you want to reach an older demographic, traditional marketing can be very effective. TV ads can reach millions at a low cost and TV has a reach of 800 million people, Radio has 65% of the Indian population, and newspapers with 65 million population.
● In traditional marketing you cannot personalize communication, you neither can do deep marketing nor you can do natural sales. Traditional marketing methods can take weeks or months to yield results and data. Traditional marketing can be more expensive with no guarantee that the recipient is interested in your business product or service you offer
● Digital marketing strategies evolve quickly because of trends and new technology. Digital marketing is a type of direct response marketing i.e., Data and audience involvement can be tracked instantly. Digital marketing strategies incur at much lower cost. It works well for more global or scattered audiences because of its broad scope.
● The disadvantage of digital marketing is that internet users have ad blockers so they’ll never see pop-ups or banner ads. Because new technology and trends emerge so frequently, so what works well one day maybe irrelevant the next.
So according to me, you need to fully understand your business and your audience to pick the strategy that’s better for you.
3. The CATT Marketing Funnel
Do you want to know the secret to boost and marketing in your niche? The secret to build trust and opportunity?
Then CATT funnel is for you to create wealth.
According to this funnel, your wealth is directly proportional to your niche.
i.e., WEALTH= [N]∧ CATT, where
[N]- is for niche.
The category/expertise/interest you are going to offer to your audiences. Your achievements and wealth depend on the niche you choose. so, choose a niche to a hungry market.
To know your niche, you need to know three things.
Do you have talent or skill?
Are you passionate about that skill?
Is there a market for that skill that you have?
If the answer is yes then this is the niche you should go for. All three things must go parallelly.
Always be stick to your niche, try to be no.1 in that niche.
When you try to be everything to everyone, you accomplish being nothing to anyone.
[C]- is for Content.
Content is the king of all. Always provide quality and original content to your audience, to have their trust and to attract more audiences to your posts, videos, podcasts.
[A]- is for Attention.
Drive attention/traffic to your Content using search engine optimisation (SEO), social media, paid ads and referrals.
[T]- is for Trust.
Building trust is the next very important thing to have a proper position of your product. You can build trust with your audiences with tripwires, marketing automation and retargeting and deep marketing is a very productive one where every person feels like you are communicating with them directly to the point.
[T]- is for Transaction.
Now you can convert your leads into customers using natural sales methods such as sales calls, sales webinars, sales page, video sales letters, etc.
4. Integrated Digital marketing
If you look around nowadays, you’ll see far too much advertising and marketing. Brands are continuously fighting for customers ‘attention’. so if you want to drive better results and get the best strategy up and running quickly, to generate leads and sales, you need to cut through the noise of marketing.
How can we do that? The answer is integrated digital marketing. Things must be integrated, don’t try to make a profit from individual essentials.
Integrated digital marketing encompasses the idea of creating a unique form of expression that is easy to identify in all of the channels your customer uses. It’s like using a single language to speak in different situations. That means it’s a strategy that blends all your marketing tactics. Then, each campaign and approach complement the other.
You must have well-structured and integrated digital marketing strategies in order to achieve a proper CATT funnel. IDM and CATT works parallelly, paid advertising is used on your content for boosting momentum and attention after which email marketing is integrated for trust-building and then sell and convert works as transaction.
5. Personal Branding: Mass Trust Blueprint
The best known will always beat the best. Let me help you explain this with a simple example. What do you prefer to buy– Street or Domino’s Pizza? Well, I am sure most of you would go with a Domino’s Pizza even when the Street Pizza could taste better. The reason is simple. We rely more on things that have a standing in the market even though they come at a price.
Elon Musk has bigger following than Tesla and SpaceX. Gary Vaynerchuk doesn’t perform miracles, but he did turn the family liquor store into an e-commerce empire. Charlie Marie was a student of design when she started a Tumbler dedicated to the pop punk band Fall Out Boy. Her popularity on tumbler leads to a T-shirt brand of her very own.
Keep learning and keeping a watch on the activities in the market is what makes you stand out from others.
The Evolution of Personal Brand
Learn: Learning is very important you can never stop learning and exploring new ideas. Invest in learning a new skill through concept facts and procedures. Understand, remember and practice the procedures wisely.
Work: Now, since you have learnt, it’s time to invest your learnings to work. Go from practice to implementation. Implementation will give you a better understanding and a lot of experience in your field. Work can be either a job/freelancing/or on theproject.
Blog: Now, write about what you have learned and experienced through your work, because people prefer an experienced person. When you write, you not only understand it better, but in the process, you also build up your own personal brand. If you want to get deeper with blogging you can check this.
If you are a beginner and you want to build your blog channel you can learn from scratch, domain, hosting and setting up your website from here.
Consult: Consultation is the next step in building your personal brand. Now that you have your personal brand through your blog, you now already have work experience and have learned the fundamentals. Start consulting other businesses to grow instead of working for them.
You will get consulting projects where people will pay you just for getting your advice.
Mentor: Mentoring can be the next big evolution of your brand. Mentor others who want to become like you. You know mentoring is the best way to compound, multiply your knowledge and experience. Mentoring will help you scale your understanding to a whole new level if blogging is level one of clarity then the consultation is the next level and mentoring is the whole new level of clarity.
Mentoring= Consulting many
Start-up: since you have developed an understanding of the market, the problems, the individuals, and your own skills. Now it’s time to launch your own unique product or service business in the market.
Learn a skill — Work — Write about it in your blog — Consult others(121 consultation) — Mentor to many — start-up.
6. Communication skills
Good communication always targets to the good marketing, marketing is not manipulation it’s all about communication. Let me clear a myth about communication, good communication doesn’t mean sophisticated English, it doesn’t mean to have good vocab or good grammar. If you can transfer your thoughts and idea, this is the only thing you need.
According to my experiences, if you want to improve your communication skills, write a lot, the more you write, the better you can write and the better you can speak. Watch stand-up comedy and sitcoms( Office, Seinfeld, Friends), and always think in English.
Digital marketing is the tool for leaders, with expertise power and the way to amplify their message across time across the space with the complete effect on a person standing next. Marketing is about understanding the customer psychology that is why Artificial Intelligence will not be able to replace marketing.
If you want to get more insights about digital marketing you can visit here.
The internet is the game of volumes. The reach of the internet now a days is so deep that you will always find customers for your business and therefore the probability of succeeding is higher. If your product is good, it will always surely sell.
This article is the part of the assignment of my Digital Deepak Internship program. If you find it useful drop a comment or tell me about the next topic which I can publish for you.
Guys, if you liked this information, then please hit me up in the comment section and share your views.